Hokkaido Miso and Soy Sauce PR Campaign

During this campaign, select restaurants will offer items on their menu that were made using miso products from four members of the Hokkaido Miso Soysauce Manufacturers Cooperative. Please visit the designated restaurant, try the food that was made with Hokkaido miso, and post about the experience on Instagram.

Please be aware that any posts and photos related to this project may be reproduced on the client website, on Japan Spark, on SNS and printed materials, etc. 

During the harsh winter, where hope and despair went hand in hand every day, miso soup was a staple dish for many of the poorer Japanese households.

Wanting to provide high-quality, delicious miso, master brewers labored long and hard in their efforts to develop a method of brewing miso that was suited for the cold Hokkaido climate. 

Our Hokkaido Miso is unique in its honest and refined flavor, which is derived from the pure water of the beautiful natural surroundings.

After the Meiji era, many settlers from all over mainland Japan moved to this area, each one bringing recipes from their birthplace. As time went by, these recipes gradually changed into what is now known as the regional cuisine and the specialties of Hokkaido.

Hokkaido Miso Soysauce Manufacturers Cooperative

At one of the participating restaurants, order from one of the four menus offered by the Hokkaido Miso Soysauce Manufacturers Cooperative. There are four menus to choose from. Please introduce the menu and campaign in your post. More details will be provided once the participants have been selected.

When posting, please tag @hokmisho and use the required hashtags as well.

1. Follow us on Instagram at @hokmisho
2. Apply from this project page on JapanSpark SG

If you send us a photo of your receipt from the restaurant, you will be reimbursed for the food and drink up to a maximum of 180 SGD. Both this and the 200 SGD remuneration will be paid via PayPal, so all participants will need a valid PayPal account. (Please note that participants are responsible for any additional handling fees from PayPal.)

PayPal: https://www.paypal.com/sg/home

You are welcome to bring friends and family when you visit our restaurants, but please be sure to get their permission if you plan to include them in your posted photographs.

ADDRESS：100 Tras Street #03-14, 100AM, 079027

Facebook：https://www.facebook.com/sabarsg.38

Millenia Restaurant：9 Raffles Boulevard, #02-12/13 Millenia Walk

NOVENA Restaurant：238THOMSON ROAD，♯02-76/77 NOVENA SQUARE (VELOCITY)

KATONG Restaurant：30 EAST COAST ROAD #02-14/15/16 KATONG V

TOMMY`s SAKE BAR :182 Cecil Street, No. #01-09 Frasers Tower

WEB：https://www.tomisushi.asia

Facebook：https://www.facebook.com/tomisushisg

If you have any questions, please feel free to contact JapanSpark SG Support.